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While in the nineteen nineties, ECCO designed its entry to the nascent Chinese market by concentrating on the affluent course. It catered to your impression-acutely aware “effective businessmen” who ideal the two style and luxury. However, since 2010, China’s fashion client current market witnessed considerable improve plus the rise of leisure sports activities establishes the market’s course.
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Moreover, social websites and e-commerce platforms accelerated the unfold of vogue-associated articles and manufactured obtaining extra available. Considering that ECCO’s principal client group is principally Chinese brand strategy agency composed of more mature folks, ECCO necessary to adjust its branding strategy.
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Based on his personal experiences with Chinese suppliers and Western importers, he now gives in-depth courses and sourcing companies to people who would like to source products from China.